BISQUIT COGNAC | TASTING ACTIVATIONS

BRIEF

Why be no. 3, when no. 2 beckons? In a nutshell, that’s the brief we received from Bisquit Cognac. To be more specific: we were tasked with creating awareness, educating consumers, and encouraging trial with the aim of converting whisky and other cognac drinkers to Bisquit. All of this had to happen in the on-consumption environment.

CHALLENGE

Bisquit’s journey to South Africa’s no. 2 cognac brand was being hindered by a couple of misconceptions about the product and, oddly enough, uncertainty about the pronunciation of its name. The nature of the on-con environment presented another challenge: with a great variety of spirit brands being promoted at the same time, skill is required to create truly stand-out activations.

SOLUTION

Create an engaging interaction in line with the brand’s personality and tone. This we did by introducing a choreographed, trial-inducing experience, and coupled it with a disruptive experience that allowed our audience to “take time, to enjoy the finer things in life.”

OUTCOMES

Bisquit is now South Africa’s no. 2 cognac.
Cheers!