Improve Clere’s overall brand position to be within the top three brands in the skincare category. Given the brand’s category position back in 2009, we had our work cut out.


First off, kudos to our client for doing the right groundwork – understanding the consumer, and the shopper. Secondly, for adjusting their offering to meet the audience’s needs. That certainly made our job easier! The time was ripe to entrench Clere in the retail chain environment.


From that, we went off to devise a communication strategy that effectively taps into consumption and purchase drivers. And the results speak for themselves.


Clere body lotions and crèmes have boldly held their own in a category dominated by global competitors with superior investment, and often far more aggressive price discounting. But we’re being modest – Clere body crèmes is currently SA’s no. 1 body crème.*

*Nielsen, June 2017 Total SA.