Playgirl is now the no. 1 brand in its segment; Playboy is number 4. Playboy and Playgirl were again voted Coolest Brands in its categories in the 2017 Sunday Times Generation Next Survey. Playgirl's roll-on range, launched end-2016, is already the no. 1 fragranced roll-on brand in its segment. It’s been an exciting and successful journey, driven by close collaboration and collective genius.