Playgirl is now the no. 1 brand in its segment; Playboy is number 4. Playboy and Playgirl were again voted Coolest Brands in its categories in the 2017 Sunday Times Generation Next Survey. At the 2018 Product of the Year awards, Playboy and Playgirl won product of the year in their respective categories. Playgirl's roll-on range, launched end-2016, is already the no. 1 fragranced roll-on brand in its segment. It’s been an exciting and successful journey, driven by close collaboration and collective genius.