TURBOVITE | ‘CHOOSE YOUR ENERGY’ CAMPAIGN

BRIEF

We were called in to distinguish Turbovite as an energy and vitamin supplement with a product to cater for every energy need, so as to win back market share.

CHALLENGE

As alluded to, Turbovite was struggling to differentiate its various offerings amongst its competitors. We set our sights on repositioning Turbovite so that it will, ultimately, turbocharge its own performance.

SOLUTION

Central to solving Turbovite’s challenge was finding a way to distinguish between the variants. This client did by getting a better understanding of our target audiences’ needs, perceptions and consumption behaviours. These insights inspired our campaign line, ‘Choose your energy’, supported by the new pay-off line, namely ‘Turbocharge your life’. Great collaboration with our client added extra oomph to our efforts.

OUTCOMES

And the ‘oomph’ has paid off: Turbovite has shown 14.3% growth from 2016/17 to 2017/18!