#Winning: Product of the Year Awards

It all comes down to being part of a winning team, and at #LimelightSA we’re proud to partner with the best.


At the 2018 Product of the Year (POY) Awards, two of Limelight’s most beloved brands, Playboy and Playgirl, reigned supreme in their categories. Playboy Signature and Playgirl Sensuous took top honours in the Male Deodorants and Female Deodorants categories respectively – congratulations!

Amka Products (Pty) Ltd, who owns these two winning brands, did not hold back in their congratulatory message to us… and we don’t mind sharing, so here goes:

“Thanks must go out to the team involved: our fantastic partners Limelight- without your ideas, concepts and contribution to launch strategy, we would not be able to get our products out there. Thanks again everyone, we feel truly blessed to be a part of such a winning team!”

Mohamed, Jack, Geraldine and Matt



In addition, Amka Products also received a POY Award for their Gold Series Pour Homme range in the No.1 Fragrance category.

The POY Awards is the world’s largest consumer-voted recognition scheme for product innovation. Established 25 years ago in France, POY currently operates in 28 countries with the same purpose, namely to guide consumers to the best products in their market and reward manufacturers for quality and innovation. We are proud to have played a part in putting our client’s brands in the POY spotlight.


Check out the full list of POY 2018 winners here