However, our first time at the POPAIs wasn’t too long ago: in 2015, the first year we participated, we hit the ground running, picking up three POPAI awards. We followed that up with four awards in 2016, including a Silver for best overall display on Playgirl’s Desire stand.
Fast forward just three years, and in 2017 we were nominated for two awards.
Agencies and awards, right?
Well, for us at Limelight, it’s not about chasing awards. The POPAI awards really provides us with the opportunity to benchmark ourselves against the market – measuring ourselves up against other brands, their agencies and their printers.
And while it’s always nice to be recognised and bag an award or two, it really is a case of taking a step back to gauge how our thinking, and our execution, measures up against the market, then looking at what we can learn, and do, to keep raising the bar.
The POPAIs is all about Shopper Marketing – translating insights into actual work, winning at that first moment of truth, converting shoppers into buyers, and changing consumption behaviour over the long term. These are all key elements often overlooked by big ATL campaigns, but it’s something we at Limelight pride ourselves on achieving, time and again, with our fully integrated campaigns.
Take a look at some of our award-winning work here.
Or read a little more about the POPAI Awards.