Launching a Colgate innovation in SA

When you expect a group of dentists and oral hygienists to make time in their busy schedules to attend a product launch, you better make it worth their while. The launch of Colgate’s specialist Meridol range was certainly an event worth pencilling into their professional diaries.

Aimed at assisting individuals who suffer from gum disease, Meridol is only available at dentists’ rooms, pharmacies and Clicks, making the support of dental professionals key to the success of the range. LimelightSA assisted Colgate in arranging the events that took place in Cape Town, Durban and Johannesburg at the start of 2020.

Thanks to live streaming – the first time we’ve employed this type of technology at an event – guests were addressed by the renowned Prof. Mariano Sanz from the University of Madrid, without the prof having to leave Spanish shores.

All three launches were well attended and left our guests with a great new solution to help their patients smile even wider.