Why Visuals?

More show, less tell: that’s the momentum of the digital realm. 

We break down the key reasons why Visual Content Marketing is vital for any brand with a social media presence.

From Facebook and Instagram to Pinterest and LinkedIn, the importance of visuals in the digital content space can’t be over-emphasised. So, what constitutes visual content and why is it key to expanding your brand’s digital presence?

Types of visual content

  • Images
  • Videos
  • Infographics
  • Screenshots
  • Memes
  •  Presentations

The positive impact of visual content

  • Visuals have a massive positive impact on page views. Content with relevant images get 94% more views than content without relevant images.
  • Visuals peak interest. As we scan pages and make sense of data-overload, the eye is immediately attracted to imagery, which holds our attention span for longer.
  • Visuals increase engagement. Infographics are liked and shared on social media three times more than any other type of content.