COLGATE-PALMOLIVE SA | COLGATE TOTAL RE-LAUNCH EVENTS

BRIEF

When toothpaste giant, Colgate-Palmolive SA, relaunched one of their premium offerings they called on the LimelightSA team to make it a memorable event.

CHALLENGE

As the event was aimed at dental professionals, the invitation had to be enticing enough to persuade these busy individuals to spend an evening in Colgate’s company.

SOLUTION

The call to ‘be the first to experience an evolution in dental care’ ensured that about 300 delegates attended each of the three launch events, hosted in Cape Town, Durban and Johannesburg respectively. In addition, a number of delegates were invited to an exclusive pre-launch lunch and round-table discussion centred on the new technology behind the improved Colgate Total toothpaste.

OUTCOMES

Apart from being re-introduced to Colgate Total, delegates gained valuable insights into what their patients are looking for when they visit their dentist thanks to a lively panel discussion. The panel featured a blogger mom, a life coach, a local dentist and Colgate’s Professional Relations Manager – enough variety to ensure a well-rounded conversation. Delegates came away from the events with the reassurance that Colgate cares about them and the success of their practices, as much as it cares about delivering revolutionary dental care.