SUNTORY | ANNUAL AMC CONVENTION

BRIEF

When Suntory invited us in 2016 to assist them with organising their annual AMC (Africa, Middle East & Caribbean Divisions) Convention, we were delighted. It’s a great excuse to think of all kinds of fun activities to bring their route to marketing to life.

CHALLENGE

Coming up with exciting new activities to drive home important messages and ensuring everyone is having a great time, is a challenge right up our alley. We also love the opportunity to organise a CSR event to conclude every convention on a heart-warming note.

SOLUTION

Besides a virtual reality activity and a spirited gumboot performance, delegates at the 2017 convention got to spend time at Vision Afrika in Stellenbosch. The organisation supports high-school learners in their journeys of personal growth and development. The teens loved the opportunity to play games with their new friends and to watch as a fresh coat of paint transformed their environment.

OUTCOMES

We had barely put the latest convention to bed, when our client asked us to start looking at venues for next year’s event. Enough said.