TURBOVITE | NEED ENERGY

BRIEF

Turbovite provides energy for every occasion, with a range of products and solutions for any energy need, where and when you need them. We were asked to create a campaign to remind South Africans in need of a little oomph that Turbovite has an answer for every energy need.

CHALLENGE

Everyone is different, and so are their goals, schedules and challenges. So, how do you help a diverse audience with diverse energy requirements to find the product that fits their needs as well as their lifestyle?

SOLUTION

We created energetic video content to show them how to get the specific energy they need – whether it be mental, physical, stimulant free or on-the-go – when and where they need it. And because our audience is always out and about, we made sure to reach them on social media, on billboards while driving, at home in front of the TV as well as in store.

OUTCOMES

We’ve always believed that the best results come from close collaboration with our service partners and more importantly our clients. As a result of our combined efforts, the campaign not only gave the brand an exciting burst of fresh energy, but will help re-energise South Africans to conquer the last stretch of what has been a challenging year.