Digital hasn’t killed traditional ATL advertising. TV, radio and print are still alive and well. The same rings true of well-designed billboards and street pole ads next to busy highways, filled with slow-moving motorists eager for distraction. In our book, ATL is still the best way to thrust your brand into the limelight – instantly.
BTL = highly targeted communication. Think credible trade presenters, eye-catching point-of-sale promotions, and invitations that are near impossible to decline. That’s the type of targeted collateral we create to ensure that BTL work illuminates your brand.
Integrated campaigns give you the best of ATL and BTL, with a dash of digital, PR, activations and eventing thrown in for good measure, all beautifully tied together with a well-conceived big idea. With its ability to reach a variety of touchpoints during the duration of a campaign, it’s a great strategy to hog the limelight across several platforms.
It goes without saying that a skilfully devised and frequently updated digital presence is a must for any brand, but in particular for consumer-facing ones. A stunning, intuitively designed website, supported by clever brand-appropriate conversations and striking imagery and videos across the right social media platforms, ensures that your brands never have to leave the spotlight.
A flawlessly executed event or activation, ingeniously crafted around a brilliant theme, gets people physically interacting with and talking about your brand. This is where we (often times, literally) shine a light on everything that sets your product apart from the rest – everything that will lead to an unforgettable brand experience.