When it comes 
to your brand
We aren’t 
the kings
We are 



LIMELIGHTsa was born out of a desire to step out of the limelight, and to work relentlessly to shine it on our clients and their brands.

We made the decision to actively walk away from a world where agencies battle it out to see who can be king. And to focus on making our clients reign supreme. To make them the kings and queens of their domain.

Because their awards are our rewards. Their successes are our successes. And their victories are our victories. Not the other way around.





How we make kings

As Kingmakers, we understand that each problem requires a unique, tailored solution, made up of a range of omnichannel brand touchpoints and experiences. That’s why we take a journey with you to intimately get to know your business – understanding every aspect of the brand, the team that drives it, the trade, consumers, shoppers, and the environment the brand competes in. Then our team of expert Kingmakers springs into action to forge a route to success through:

Strategy that cuts to the core of the problem at hand

An understanding of who we’re talking to – the consumer, shopper, trade and the sales force that services the trade

Multi-disciplinary creative that solves problems for each touchpoint

Integrated campaigns that seamlessly flow from “brick & mortar” into digital, and back again

Work that connects with the audience at the right time, through the right touchpoint, with relevant, meaningful content

What people say

“LimelightSA develops superior strategies that are on point, and translate into results. From concept to execution, they deliver on their promise and always exceed expectation. LimelightSA is solution-driven, highly client-focused, and always walks the extra mile. They have added exceptional value to our brands over the years. What an honour to work with such a great agency!”

Ronel Vorster
Head of Division – Nutrition, Nativa

“The Amka Skin Care division has been using the services of LimelightSA Agency over the last 15 years. Their outstanding creative work has resulted in the division producing television commercials, radio adverts and instore point of sale material of an exceptionally high standard. We value their input, which has resulted in them taking on an essential role with the development of our brand plans and strategies. The Amka Skin Care team is proud to be associated with LimelightSA and we see them as more than just an advertising agency, they are our partners, and are instrumental in the divisions success. We see them as part of the “Amka Family” and we look forward to working with them for many years to come.”

Trevor Ponquett
General Manager: Skin Care, AMKA

“To the amazing team at LimelightSA. Thank you for the proficient service you deliver. It makes our challenging industry all the more manageable.”

Reven Chetty
Key Account Manager, AMKA

“I’ve been working with LimelightSA for about 5 years ,and really enjoy working with the team. They have a good understanding of our business and are as passionate about our brands as we are.”

Claire Bowen
Senior Brand Manager, AMKA

“We have been blessed to work with the LimelightSA Team for the last fifteen years. They have morphed their service offering to cater to all our marketing requirements for our key brands. They have developed such a great understanding of our marketing and sales teams. This has empowered them to become true partners in taking our product launches to our national team to enable successful national launches. The team have captured our corporate culture in the production of corporate videos that have served us well in developing local and international corporate partnerships. In short, they have always gone beyond the call of duty to accommodate all our marketing requirements.”

Haroon Kalla
Marketing Director, AMKA

“I have worked with Bruno and the LimelightSA team for over 8 years now. This is easily our most collaborative relationship, with the agency,  our suppliers, our customers, and the internal teams. Operationally, we constantly build on ideas, challenge each other’s thinking, and effectively co-create our campaigns and touch points. Our solutions are always competitive in market, and often 1st to market. We successfully brainstorm and implement co-creation and co-promotion ideation and planning sessions with Retail Customers and internal Sales and Marketing teams, which more often than not leads to fantastic ROI. Strategically, we work closely to develop Trade Marketing Strategies that allow us to set longer-term objectives for AMKA within Retail, Wholesale, and Independent trade (for RSA and our cross-border markets), and then develop fully integrated plans and activities for execution. Outside of Trade and Shopper Marketing activities, LimelightSA have planned and managed our annual Sales and Marketing Conference. We collaborate with LimelightSA and the bigger Amka team to deliver entertaining and fun-filled days. Every year we aim to be bigger and better, while controlling budgets. This is easily the most fun we have in the year, and it's a great time for AMKA’s team to interact, engage, surprise and delight their Sales Agents.”

Claude Wallis
Trade Marketing Manager, AMKA

“Working with LimelightSA over the past 15 years has been a pleasure. From strategy, creative, production to client service the LimelightSA team consists of extremely dedicated and talented professionals. I am constantly impressed by their creative vision, strategic input and overall standard of service.  They often exceed my expectations by being proactive to help achieve our business objectives. LimelightSA works closely with the brands to understand the challenges, objectives and most importantly the consumers. This leads to campaigns that create meaningful connections and that have a direct and positive impact on the business. I wholeheartedly endorse LimelightSA to any brand or business looking to hire a FMCG specialist agency creative agency.”

Jack Kruger
Marketing Manager: Fragrances, AMKA

“LimelightSA is a great agency to work with and the people make the difference. LimelightSA was my first choice when I had to tackle new packaging designs and a new corporate look. The best part is their creativity and their understanding of branding – they know what they are doing! And they do it well! They are very professional in their day-to-day tasks and they keep to their deadlines. I trust them with my brand!”

Janine Briedenhann
Marketing Manager, Neo Paints

“I’d recommend LimelightSA to anyone who needs a team of professionals who know what you need - often before you do. From ideation to execution, they provide great insight, support and service. I’ve worked with the team for a number of years and have not yet been disappointed”

Rob Densem Head
Commercial Strategy & Planning, Danone Southern Africa

“Our company, Boss Models, has done business with LimelightSA for 14 years and I can attest to the level of service and professionalism they have consistently displayed throughout all our years of working together. Our experience with them as a client has been outstanding. They display the highest level of professionalism in dealing with us and our models and we have been beyond satisfied in all of our business dealings. I can highly recommend LimelightSA to anybody looking for an advertising agency that is strategic, innovative and passionate about what they do. We look forward to many more years working with their dynamic team.”

Lara White
Director - Boss Model Management Johannesburg

“LimelightSA is an extremely professional and creative agency. We have executed hundreds of campaigns over the years and they’re always looking to optimize every project they involved in. It is our great pleasure to provide amazing campaigns with them.”

David Boesch
Account Director - Phoneworx

For many years now, Colgate-Pamolive has relied on LIMELIGHTsa to manage our Annual Distributors Conference. I am sure many agencies can create a good one-time event, but LIMELIGHTsa has effectively brought together a diverse group of people year after year with a fresh theme, new venue and new approach. People travel from across Africa for this annual event and they are never disappointed. Thank you LIMELIGHTsa for being a consistent, world class organization that I can always rely on to deliver great results.

Chris Hall
General Manager - East West Africa